As part of my day job at Cramer-Krasselt, I presented at Social Media Week Chicago on the topic of content marketing with my colleagues Steve Radick and Nick Papagiannis. Steve summarizes our talk here and I don’t have much to add to what he says other than this: If you hate it when brands say “LIKE this post if you…” or “SHARE this if you agree!” then this is for you.

My colleague and fellow presenter Steve Radick summarizes it here.

You can view the slides here:

…or watch a livestream below.

And after the jump, there’s the Twitter-fueled recap thanks to my teammate Jeana Anderson.

Continue reading Content marketing that wins: Making brands, readers and Google happy →