You know, when dudes do stuff like this, it’s perverted. When Gwen Stefani does it? It’s “building a brand.” But hey, when you’re seemingly incapable of producing a hit song that doesn’t bite from a schoolyard chant or Broadway musical, you take your ideas where you can get them, I guess.

Speaking of her “brand,” her backup singer’s names are also Love, Angel, Music and Baby? I never thought I’d hear stage names that were stupider sounding than The Demon, Starchild, Space Ace and The Catman, but there you go.

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