In this month’s issue, Esquire magazine published a list of things that are “Not Worth Your Time” One of them was playboy.com, which stung a little only because I like Esquire.

But then I thought about it, and wondered if they thought all men’s magazine web sites were a waste of time since Esquire‘s online editorial strategy seems to be “port over everything from the magazine and then throw up some YouTube clips.”

Then I thought about it some more and there’s usually only one reason why you mention your competitors: They’re getting to you.

So thanks for the free advertising, Esquire, and thanks for helping me get motivated this morning – I love a good fight. Good luck with your next fancy magazine cover in a medium on the decline. We’ll be publishing original content on the Internet, if you’re looking for us.