Tag Archives: cramer-krasselt

And now, back to the news

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Next week, I’m starting a new job as editorial director of Touchvision, an independent video news startup. It’s based in Chicago, but national in its reach and point of view. Our work can be viewed on mobile, tablet, desktop or television – anywhere there’s a screen. I’ll oversee the creation of our news product, make sure it has a compelling, relevant, distinct voice and get it in front of the right audience. Like most jobs of its type, it’s both creation and distribution. It’s a fantastic opportunity and I’ll be there with a couple of old friends, which is always a plus.

Not having started there yet, it’s a bit premature to talk in detail about what Touchvision does and where it’s headed other than to say we create straight-ahead video news as well as features. But this video about a young woman who’s a dancer with the Joffrey Ballet gives a sense of the possibilities.* It tells a beautiful story with strong emotion at its core and reveals something about the world.

I really liked working at Cramer-Krasselt. It’s full of smart people who do great work and they tolerate a lot less BS than other places – especially agencies. I learned a great deal about how big international brands launch new ventures and conduct their business. When I turned in my notice, colleagues told me they appreciated what I do and will miss having me there. Everything you could ask for from a job.

And there’s no denying we’re in a difficult period for the larger media world and, more specifically, the business of journalism.

But I’d be lying if I said I wasn’t eager to be a part of it again. As much as I wanted/needed the experience of working in an agency environment, this is one of the most exciting times ever for news. It’s what I know best and what I love. And when I’ve had the most fun.

I’m incredibly excited. Can’t wait to get started. The thought of being in a newsroom again makes me a little dizzy.

That’s probably a good sign.

* It probably goes without saying but just in case it doesn’t: I didn’t have any involvement in the creation of the Joffrey piece. But I really dig it all the same.

Image by Theo Curmudgeon. Used and adapted via Creative Commons license.

Content marketing that wins: Making brands, readers and Google happy

As part of my day job at Cramer-Krasselt, I presented at Social Media Week Chicago on the topic of content marketing with my colleagues Steve Radick and Nick Papagiannis. Steve summarizes our talk here and I don’t have much to add to what he says other than this: If you hate it when brands say “LIKE this post if you…” or “SHARE this if you agree!” then this is for you.

My colleague and fellow presenter Steve Radick summarizes it here.

You can view the slides here:

…or watch a livestream below.

And after the jump, there’s the Twitter-fueled recap thanks to my teammate Jeana Anderson.

Continue reading Content marketing that wins: Making brands, readers and Google happy

Working again

I’ll keep this short: This Monday I start a new job at Cramer-Krasselt, the second largest independent agency in the country.  At C-K, I’ll be leading content strategy for clients and developing content for Web, mobile, social, video and other channels. The really exciting thing about this job is I’ll be doing a fair amount of writing again, which is something I’ve missed in my last few positions. It will be good to have that discipline on a regular basis and in a professional context. Through the interview process, I’ve met a bunch of really great people at C-K. Really looking forward to working with all of them.

During my time off, I spoke to some really great people and made a bunch of new connections. Many people helped me with introductions, coffee, lunch and other types of networking. A big thank you to everyone who read e-mails from me, listened to me explain what I was looking for and tried to help me find it or just sent a supportive message or two.