What’s next

For the last two years and four months, I’ve been the director of digital strategy and development for Chicago magazine. In two weeks, I’ll leave that position to become an account director within Social@Ogilvy where I’ll be working on social and digital strategy for their clients. I’m really excited about this opportunity as the job will be a new and challenging experience with a company that has spent almost as much time in Chicago as I have. At Ogilvy, I expect to learn a great deal more about social, mobile and analytics – three areas that are crucial to knowing the full breadth of digital strategy.

Before I get into all that, I want to say a few things about my soon-to-be-former colleagues. I’ve been incredibly lucky to lead Chicago magazine’s digital team, a group of people who work hard and, more importantly, work together. Since I started in April 2010, we’ve accomplished quite a bit: tripled our unique monthly visitors, tripled our social media audience on Facebook and Twitter and expanded into several more spaces (Foursquare, Pinterest, etc.), launched new blogs, expanded our video content, increased digital revenue and won a couple awards along the way. Over the last few months, I’ve focused less on the day-to-day and more on new product development, including mobile and tablet apps. The only reason this was possible was due to my team’s ability to work as an interconnected whole and not as a bunch of individuals with divergent goals. While I won’t be around for the launch of the table and mobile products, I’m leaving all of it in very capable hands. If, as a manager, you’re only as good as the people you lead then my team allowed me to be very good.

I also had the pleasure of serving under a great boss, Chicago magazine publisher Rich Gamble. Entrepreneurial in mind, he always encouraged me to look at the big picture. When I was interviewing for this job, Rich and I spent hours on the phone talking about what Chicago magazine needed to do to make an impact in the local digital space. He gave me the freedom and trust to do exactly that while ensuring our goals would build a stronger business.

In addition to colleagues at Chicago magazine, I’m also going to miss working with all the other folks at Tribune who’ve been sources of advice, good humor and wisdom, especially all the folks in the Justice League.

I’ve spent several years in news media and journalism and I’ve learned more from the people I’ve encountered in those fields than almost any other work I’ve  done. The field still inspires me and whether through the writing I do here, the conversation I have in other spaces or the readings I do around Chicago, I still intend on being an active voice in the larger media community.

There’s still plenty for me to learn. I have a long-term goal of someday launching a digital-only news site, based in Chicago but national in scope. I’m not sure what it will look like or what it will cover but I do know that the world in which such a thing might exist is changing rapidly. To those paying attention, it’s become obvious: Anyone or anything can be a publisher, including consumer brands.

* An apartment rental agency publishes a list of the top Chicago vintage restaurants

* Red Bull publishes a magazine, in print and in an app

* Ad Age/Visible Measure’s weekly top 10 list of the most-watched videos is dominated by the likes of Old Spice, Axe or Samsung without a single traditional media publisher in the bunch.

Before you dismiss the above as inconsequential, note that a tire company is one of the most influential names in the rating of fine dining around the globe. If that’s true, then anything’s possible.

Behind all of that content are methods and practices that tell us how long people view that content, who’s doing the viewing and how that information can be used to build a sustainable business. It’s something that traditional media publishers need to know more about and do more of in the future.

If I want to have a complete view of the mass media ecosystem and truly understand how content is created, consumed, tracked and paid for across all platforms, then the work I’ll be doing at Ogilvy is the next logical step. Innovative things are happening there and I’m excited to be a part of it.

Keeping up appearances: WBEZ and Social Media Week Chicago

I’ve been appearing on WBEZ’s Afternoon Shift about once a month to discuss the cultural news of the day. This week, I was on with host Steve Edwards and Kelly Kleiman to talk about the deaths of director Tony Scott and comedian Phyllis Diller, Groupon’s falling stock and the use of eminent domain in resolving the foreclosure crisis. You can listen to the segment here on the show roundup page. Also, check out my appearance on WBEZ’s 848 program a little while back when I talked about NBC’s Olympics coverage, black comic book characters and the Chick-Fil-A controversy with host Tony Sarabia and Chicago Tribune reporter Nina Metz.

Also, I’m still blogging for Social Media Week Chicago’s site. This week’s post is a discussion of the ways social media is affecting the 2012 election.

Playboy continues to distance itself from Chicago


The above screenshot is from Playboy Enterprises Inc.’s new Facebook page. The timeline notes several major events in the company’s history like Hef’s move out west, the start of the Playboy Foundation, etc. It seems odd to me that the item about the founding of the magazine doesn’t note that it was started in Chicago.

In fact, the major events on that page – the first Playboy Jazz Festival, the arrival of The Big Bunny jet, the first Playboy Club – all occurred in Chicago. Yet there’s no mention of the city anywhere.

And then there’s this quote from Playboy CEO Scott Flanders:

“If Hef could rewrite his life, he might have started it right here in Beverly Hills.”

I disagree. But don’t just take my word for it. Here’s Hef in his goodbye letter to Chicago last April: “Playboy could not have happened anywhere else but Chicago.”

Sure, some of the above is the typical corporate talk whenever you open a new office somewhere. But juxtaposed with the complete lack of a mention of the city where Playboy was founded, it certainly seems like the company wants to break with its Chicago history and focus on its current environs.

I’ve written that long before Playboy actually left Chicago, it stopped being a part of it. So maybe the above shouldn’t be that surprising.

UPDATE 1/20/12:  Not sure when this happened but since I wrote this post five months ago the captions on Playboy’s Facebook page have been rewritten to reflect Playboy’s Chicago roots.

“You’re only old once” – Tuesday Funk 8.7.2012

Here’s an essay I read at Tuesday Funk, my friend (and acclaimed sci-fi author) Bill Shunn‘s reading series at the Hopleaf. You can see me deliver it in this YouTube clip (warning: language).

Here are three things I said to my wife last night:

“Do you have idea what’s going on with those weird bare patches in the lawn?”

“The nice thing about having these shoes for working in the backyard is there’s almost no tread on them so when I step in dog shit it wipes right off.”

And the third thing is honestly not worth quoting in its entirety but it involved the phrase “Well, when we were in our 20s…”

And then I took a fish oil pill.

I fucking love being old.

Last night, my wife and I were talking about this piece and I told her I’d been trying to work up some ideas around the notion that I’d grown old before my time and she said to me “No. No, I think it is your time.”

And she’s right. First, I am 37 years old. I am seven years past the age when the youth of America are supposed to stop trusting people my age. Second, my other idea for this piece was an explanation of why I don’t like going to public pools which is just about the most old man thought one can express other than “Alright, who touched the thermostat?”

It’s become clear to me that I am living the life of a man twice my age. Note the following:

1. Yesterday morning I got up at 545am so I would have enough time to put some fertilizer on our lawn before going to work.

2. I listen to the AM all-news channel quite a bit. I used to turn it on strictly for “traffic and weather on the 8s”…and then started listening for the headlines…and pretty soon I had memorized the commercials for services that prevent identity theft.

3. I got a hammock for Father’s Day. It was something I asked for and it made me deliriously happy. To put it another way, I was given a gift that facilitates me lying down for an extended period of time.

4. A couple weeks ago, I sat in my driveway in one of those folding lawn chairs and drank. Now, granted, my wife was with me. And we talked about our life together with our daughter, our work, our hopes and our dreams. But mostly we sat in our driveway in a couple of cheap-ass lawn chairs and drank until it got dark. The only thing missing were black socks that came up to my knees but who wants to wear that in this heat, I ask you?

Oh and speaking of drinking, I drink scotch. I’d rather drink scotch than almost anything else. Walking around with a glass of brown liquor into which you have put nothing else except maybe ice is a pretty good signifier that you have stopped trying to impress anyone with your knowledge of fine wines or cocktails infused with something.

5. I love mowing my lawn. I find it calming in a way that yoga, massages or sunsets do not offer. (Also, I’m not too keen on massages because of all the touching.) Mowing the lawn offers me both a sense of accomplishment and the restoration of order amongst chaos. When my neighbor has occasionally mowed our front lawn – in a gesture of pure goodwill and admittedly he does a really nice job of it – it’s completely freaked me out and made me nervous. He might as well be doing it while wearing a pair of my pants. It makes my blood pressure go up a little.

Oh also, I have high blood pressure. When you find out you have high blood pressure, you learn the proper phrase is not “My blood pressure is kinda high right now” the way you might say “Yeah, I’m feeling a little bloated today” or “I’m a little out of shape, gotta get back in the gym.” You just have it for the rest of my life. Like how you’re never not an alcoholic. I’m like an alcoholic but for heart disease. Although the main difference here is although I have high blood pressure, I can control it with diet and exercise but there are few things that make one feel old like a physical condition that needs to be controlled with diet and exercise.

So…I’m old. But rather than find it confining or condemning, I find it liberating.

Before I go on, I want to note something here: This is not a screed against youth. The world needs youth. Without youth and folly, the world does not dream the impossible. You can draw a short, straight line from the same lack of impulse control that makes kegstands seem like a good idea to thinking you can take something the size of a Mini Cooper, strap 76 pyrotechnic devices onto it, launch it into space, know you will lose contact with it for a full seven minutes during which it heats up to 1600 degrees with only a parachute able to withstand 65000 pounds of force to slow it down and then LAND IT ON MARS in a space roughly the width of Vermont.

(I only had room for about ⅓ of the amazing aspects of that Mars landing so do yourself a favor and Google “Seven Minutes of Terror” and watch the video about it.)

Anyway, what I’m saying is youth and the National Aeronautics and Space Administration is awesome.

And that same spirit of adventure you have in youth should carry you throughout your life. But the one thing about youth that you should not carry with you forever is the notion that all options need to be on the table. This doesn’t mean that you never try new things or stop learning. In fact, trying new things may be what makes you happy. But that usually falls under the headings of “I like books and reading” or “I like staying physically active” because when you stop doing those things you get all moody and feel like something’s missing in your life and then when you finally pick up a book on the Spanish Civil War or learn how to throw a javelin you remember “Oh right, I like me when I do this stuff.”

Still, at some point, you have to know yourself. You have to know what you’re good at, what you love, and what makes you happy and you have to do those things provided they don’t visit harm on you or the people you love. And some of those things are cool or make you seem smart. But a bunch of them probably aren’t.

I would love to read and understand A Brief History of Time enough to be able to explain significant portions of it to someone. But I was never particularly good at science. I love what science produces and the awe it inspires but grappling with the larger concepts like black holes and the uncertainty principle make my head ache. Eventually, I’m going to get through A Brief History of Time but now it’s because it’s an obstacle I’d like to overcome not because I think it will mean I understand particle physics. I’m never going to understand particle physics. Probably best to move on from that.

As Michael Keaton showed us in Multiplicity, the more you keep trying to segment yourself, the less like you you become. It seems really obvious that doing what makes you happy means you should just do those things. But it isn’t. It’s hard to know that when the world is constantly telling you what it thinks will make you happy. The world is usually wrong, but it’s kind of a loudmouth about it so it can be hard to tune it out.

There is nothing cool about enjoying the mowing of one’s lawn. Or sitting in cheap patio chairs in your driveway. Or listening to AM 780. Or going to the gym purely to stave off a heart attack.

..Scotch is pretty cool…

But all of these things – among many others – make me happy. So I’m free from thinking that on a Saturday in August I should be, say, in a mud pit at Lollapalooza when what I’d really like to do is mow my lawn, sit in my hammock and drink a glass of…well, honestly, every summer I make an official Summer Back Porch cocktail. This year it’s the Kentucky Buck, the base of which is brown liquor, specifically bourbon. But to make it you have to muddle a strawberry in lemon juice, add Angostura bitters and simple sugar, shake it thoroughly and pour it over ice before topping it off with ginger beer. When it’s finally made, it’s a pinkish color and garnished with a lemon.

Ah, what the hell. You’re only old once.

Why #NBCFail matters beyond the Olympics

Listen to me discuss NBC’s Olympics coverage and other news of the week on WBEZ’s “848” program here.

While most consumers have been perfectly happy with NBC’s Olympics coverage on prime time cable, broadcast TV and online via livestreams and apps, a largely social-media powered stream of objections has converged around the #NBCFail hashtag. There are as many complaints as there are Olympics sports but the biggest objections related to NBC’s tape-delayed coverage and its shutdown of Independent correspondent Guy Adams’s Twitter account. While Simon Dumenco of Ad Age and Megan Garber of The Atlantic have great takedowns of some of the other arguments, there are a few points in this kerfuffle that bear some discussion. These are a few that occurred to me. Fair warning: There’s been so much discussion of this, I’m skipping over some of the bedrock arguments and backstory to get to some of the “where do we go from here” ideas. This is a bit rough and open-ended so bear that in mind.

1. If it’s “just sports” then it can be “just _____.”

One comment I’ve heard often in this conversation is #NBCFail is mostly a “first-world problem” because the discussion is about the coverage of sports and sports isn’t “real news.” But one person’s distraction is another person’s “real news.” Once we say sports is not worthy of real news coverage it becomes easier to say books, consumer tech, music or movies are mere distractions and not worthy of serious consideration either. And once we say something isn’t deserving of careful consideration it makes it easier for publishers to talk less about how it can be covered well and more about how it should be packaged and sold.

2. Is NBC tarnishing its news brand and ultimately making it less likely to monetize those users?

NBC is leveraging its full news power only when it can do the most good for its business interests, not for its consumers. NBC’s tape delay strategy is moot in years when the Olympics are in the same time zone as the U.S. because NBC carries these events live. So it’s not as if it always chooses to emphasize its news interests over its business interests but in the case of sports, or at least the 2012 Olympics, it chooses the latter.

If you’re to be taken seriously as a news publisher, you have a requirement to publish as complete a news experience as possible at the moment when the information will have the most value to your audience. The consumer is paying you – or subscribing to a platform that includes your content – based on the perceived value of that news as well as for the convenience factor of acquiring it. The friction here seems to be that many people want a la carte coverage they can pay for without having to subscribe to a major cable provider. It will be interesting to see NBC explores the creation of raw news feed channels via something like Roku (as well as online) and provides the packaged version on its other more-established channels. It may find its building an entirely new audience segment. Perhaps it doesn’t make sense economically, but might in years (months?) to come. But NBC seems to be losing the opportunity to build this audience in its owned channels and finds some of that digital audience doing elsewhere (see #4 below).

3. What gets treated as the news and what gets treated as entertainment?

NBC doesn’t seem to think providing the big screen/HD TV experience several hours later is a problem. That seems less like a strategy you employ for news and more like one you employ for entertainment. If it’s entertainment, it generally doesn’t matter when it’s broadcast or consumed. But news certainly has a time-sensitive component to it (the dismissive phrase “That’s old news” comes to mind here). The weight of that news is relative to the timing of it.

What stops a publisher from waiting to tell you about news until it can maximize the profit in the telling of it? If you have a big scoop and can figure out how to package it as a multi-day event, why not wait until you have an advertiser to run ads around that coverage before releasing it? There’s an argument to be made that NBC is doing exactly that but I’d hate to see what the end result of that strategy means for news consumers.

4. News coverage is mostly determined by who controls and publishes on the platform

For years now, users have been determining what news is and how it is published, largely through Web and social media channels. It’s no longer the sole province of large print and TV publishers.The conversation sparked by the #NBCFail hashtag has made this more obvious than ever but also showed just how much control big news organizations that A) partner with or B) own the platforms have over the platforms with the biggest reach.

Many people will bootleg news content (like providing an overseas livestream of the Olympics opening ceremonies) not because they want to hijack a revenue stream for themselves but just because they don’t like the idea of a closed system. With a platform like Twitter, it’s easier than ever to find raw feeds which satisfy those whose desire for news of an event outweighs the number of easily-available news sources. (I didn’t have to seek out a livestream of the opening ceremonies; I saw a link for it on Twitter from people I already follow.)

Barriers or inconveniences to the consumption of news (like having to download special equipment, make changes to obscure computer settings or watch a poor quality, buffering livestream) will start to seem like less of an issue to consumers as the real-time value of a news event increases. For me, the value of watching the opening ceremonies live seemed greater because people I followed on Twitter were discussing it. Unfortunately for publishers, the real-time news value is different for each person so it’s tough to know what publishing streams are monetizable and which ones aren’t without either experimentation or waiting to see how users themselves innovate.

As for the Guy Adams temporary Twitter account shutdown, Alexis Madrigal of The Atlantic has a good summary.

NBC may not have known this tweet existed were it not for someone at Twitter who notified NBC of both the tweet and a remedy. Whether the information is public or private is debatable but NBC’s proximity to power, due to its (non-monetary) Twitter partnership, allowed it to get the account suspended without a thorough consideration of this point. Twitter acknowledged it should not have done this, but with the service already looking for more ways to monetize its product for publishers it’s clear they’re interested in hyper-serving this particular user base.

Let’s say an upstart publisher decides to start covering the heck out of the Olympics. Maybe it’s a traditional television channel, maybe it’s Web-only. Perhaps they find a way to provide a broadcast-quality stream of the BBC through fair use. Or they find a way to leverage content from athletes’ personal social media accounts to provide unique value. What’s to stop NBC – which is owned by Comcast – from shutting down that publisher on its Web and cable television systems? Nothing. Or what if NBC develops a “strategic partnership” with iTunes and asks Apple to remove another news publisher’s app because it feels that app infringes on its exclusivity agreement with the Olympics?

As with most issues surrounding social media and news distribution, the best practices in these scenarios are still being sorted out.

In the wake of early reports

As early reports come in from Aurora, Colorado – and let’s remember early reports often turn out to be less than accurate once the cloud of confusion clears* – I’m experiencing the same feelings of dread and helplessness many in Chicago have over the past few months.

I got up for a run this morning and checked Twitter. A number of people dead in Colorado, tens of people wounded. All due to a gunman who shot them during a midnight movie screening for no discernible reason.

“I’m going to go back to bed,” I thought.

The news of random violence due to guns has been almost overpowering this summer, at least in Chicago. Now here was one more example of mass murder and, with it, the compulsion to hide. As with the “point-em-out-knock-em-out killing of Delfino Mora earlier this week, there seemed no way to stay safe.

Then I thought of all the people who can’t hide from violence. The people for whom violence is not just something they see on the news and not just a sudden, inexplicable event out of nowhere but a daily occurrence brought on by poverty, miseducation, lack of mental and physical health systems…so many symptoms.

And then I felt guilty for feeling the least bit put-upon by any of this. I’m lucky enough to live a life without those daily symptoms; the illness of violence doesn’t pervade my immediate world. Do I feel its indirect effects? Everyone in Chicago does. Or should. The biggest lie we tell ourselves is violence in “those neighborhoods” can’t reach us. Of course, that’s what allows it to spread.

So, knowing this, I’m back to wondering what I can do beyond reading and trying to understand it all. The most important thing seems to be to face it. To avoid the easy outrage and look beyond the first reports, the knee-jerk explanations that often turn political.

If nothing else, it seems the least I can do.

* The book Columbine by Dave Cullen is a great examination of how our efforts to make sense of senseless violence in the immediate aftermath of a tragedy often lead us to make snap judgments. (About “goth kids” or a “Trenchcoat Mafia” in this case. And keep in mind this was years before social media lent more speed to early reports.)

A few thoughts on the new Spider-Man movie

I saw The Amazing Spider-Man over the weekend. While not a perfect movie, it works. Here’s why, as spoiler-free as I can be while still making my points:

1. Casting of Peter and Gwen: I was never a fan of Tobey McGuire as Peter and Kirstin Dunst as Mary Jane, especially the latter. Peter is a boy – later a man – who’s often uncomfortable in his own skin but finds situations in which he can excel once he loses himself in an acivity, first in science labs and then in a costume fighting crime. McGuire’s characterization was of a mopey sadsack. Similarly, Dunst’s Mary Jane never had the backbone and drive of the character. Stuff just happened to both of them. Eduardo SaverinAndrew Garfield captures Peter’s awkwardness but also his ego. Emma Stone as Gwen Stacy is certainly different from the comics but isn’t afraid to push Peter around when he deserves it.

2. The evolution from Peter Parker to Spider-Man: Yes, it’s told largely in a montage but the movie shows Peter as a problem-solver and that’s what’s great about reading Spider-Man. The book always makes an effort to show Peter thinking through his problems in order to solve them, mainly through serendipitous occurences. (I’m thinking here of his fall into the wrestling ring.)

3. Aunt May and Uncle Ben: Maybe I’m just a sucker for anything involving these two but the thread of sacrifice that runs through the Spider-Man comic really played out on their faces in the film. Even knowing Uncle Ben’s fate and how much it’s telegraphed in the film, I was still caught up in the scene when it happens. Hearing Aunt May say “I can’t sleep” to Peter after he’s been off Spider-Man-ing was a great moment. Also, I will watch Martin Sheen do pretty much anything.

4. Mechanical web-shooters: Always, always, always. Not to keep hammering this point but if you give Peter organic web-shooters then it’s just something happening to him. Much easier to show great responsibility following great power if the hero makes things happen for himself.

5. Humor: This is a funny Spider-Man, especially while fighting. He’s no sadsack.

6. Spider-Man can’t always web-swing: Maybe I missed this in the earlier films but they seemed to always show Spider-Man using webs to get around. It’s impossible to do that. So I liked how this film showed him using cars, buses, sewers and other ground transport to get around. Spider-Man is a comic grounded in realism so this was a nice touch.

That having been said, there were a couple things that didn’t work for me.

1. Peter and Dr. Connors / Peter and Captain Stacy: The relationships between these characters aren’t very deep. In the comics, they are, and it makes what follows have deep meaning and developing the themes of sacrifice and ambition. Sure, the comics have many pages and this is a two-hour-plus film. But if you want a payoff in the third act, you need to plan for it. One more scene each of Peter with both Dr. Connors and Captain Stacy and I think the movie could have hit those beats.

2. Peter and Flash Thompson: There’s a scene that is supposed to explain how Peter and Flash go from bully and target to friends but it doesn’t work that well. Again, one of those things that central to the comics that gets a bit lost here.

3. The big climactic battle: Tough to go into this without being too spoiler-y or expounding on #1 in this section but…eh.

4. All the talking machines: Do all science contraptions count down and announce what they’re doing in specific detail? Seems like that would take a lot of programming. This is a minor quibble but it was really distracting.

Curious what other people thought about the movie, especially comics geeks.

What’s new here

As I mentioned in the previous post, I’ve made some tweaks to the site that brought it more in line with what I wanted when I moved to WordPress: a better showcase for the work I’m doing across many platforms. The navbar at the top of the site will take you into pages on ourmaninchicago.net that show you what I’m doing on Twitter, Tumblr and Instagram (you can also see my LinkedIn profile or grab my RSS feed). Widgets in the right rail will also display that content. I’m pretty pleased with the Tumblr and Instagram widgets (these are powered by the WP Tumblr and Instagram for WordPress plugins, respectively) but the Twitter widget is a bit of an eyesore. Tried a few different ones without much success and landed on Twitter Widget Pro because it was the only one that allowed me to filter out @ replies and actually worked. It’s not perfect but as my wife says “Don’t let the perfect be the enemy of the good.”

I’m doing all this not to create a walled garden but to provide a peek at those spaces for people who are interested and might want to follow me there. (I’m ourmaninchicago on Twitter, Tumblr and Instagram if you do.) It also keeps the site from looking so dead and me from looking so lazy.

I don’t want to duplicate here what I’m doing in those various spaces – though you can see I experimented a bit with creating posts from Instagram pictures (Instagrate for WordPress makes this really easy). I’m a big believer in writing or creating content specific to a platform, which is why I’ve decided to mostly reserve this space for longer-form content or stuff that doesn’t seem to fit anywhere else.